Case StudyCommercial Sports Facility

How Key City Park Simplified Scheduling and League Registrations

An aerial view of Key City Park's sports grounds and facilities.

Location: Mississippi
Facility Type: Sports Complex
Use Case: Scheduling & League Management


The Challenge

Before adopting SportsKey, Key City Park relied on manual methods to manage scheduling—using text messages, emails, and phone calls to coordinate practices and events.

“Scheduling practices were all done internally by texts, emails and calls,”
Ryan Kennard, General Manager, Key City Park

The park also faced a major roadblock: their previous system couldn’t handle registrations for recreational and softball leagues, leaving them without a streamlined solution for managing sign-ups.


The Solution

By switching to SportsKey, Key City Park gained access to a centralized, easy-to-use platform where users could schedule facilities online. The park began using the Camps & Classes feature to handle league registrations while SportsKey’s dedicated league tool was in development.

The consistent platform layout made it easier for visitors to navigate and interact with all programs—from league sign-ups to practice scheduling—in one place.


The Results

10+ hours saved per week thanks to automation
✅ Improved structure and consistency in operations
✅ Positive user feedback from staff and guests alike

“We love the constant insight and direction of the SportsKey employees whenever we need help with our account. They are constantly coming up with solutions to move forward with our needs.”
Ryan Kennard, General Manager, Key City Park


Why Key City Park Recommends SportsKey

From responsive customer support to flexible product development, SportsKey continues to be a trusted partner for Key City Park. The team has found the platform not only efficient but also intuitive and scalable as their needs evolve.

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